Calls and direct dials
105 / 181
companies where I found a decision-maker’s direct mobile (58%).
I fill the pipeline with calls, and calls through company switchboards gave far fewer warm leads than direct numbers.
Agents sort 3,014 app publishers by buying signals. A waterfall across Apollo and Kaspr then finds the decision-maker’s direct mobile, and I make every call.
How it works
- Sort 3,014 publishers · Claudeby buying signalsFrom: the app-store catalog, 22.5k appsTo: 199 companies on lead lists
- I drop what doesn’t fitthen I release the list
- Find the direct mobilenext role if no number turns upFrom: Apollo, Kaspr, company registers
- Check person and numbermobiles only, identity first
- Build the call listnumber, role, reason to callTo: a call list in a sheet. Companies without a mobile are parked for email
- I callevery call is mineTo: follow-up drafts, and a HubSpot task only on my word
What broke and what I changed
v1 found plenty of numbers, all of them switchboards.
Calls to them reached decision-makers far less often and gave far fewer warm leads. I rebuilt the pipeline around one rule: only a decision-maker’s own mobile goes on the list.
A data provider “matched” all 65 company directors I gave it. Only 12 had a LinkedIn profile.
A test with an invented name exposed the rest. Every match now goes through an identity check, and fabricated records are dropped.
An unknown company size was treated as small, so a large corporate’s CEO became the target.
I now fill in company size from the registers first. In a corporate the target is the budget owner.
Active clients ended up on a call list.
Nothing could tell me who was a client. Call lists now pass through the collision gate before I dial.
Guardrails
Only mobiles.
The check drops landlines, foreign prefixes and numbers shared between companies. When it is unsure, the number does not go on the list.
In corporates I call the budget owner, not the CEO.
Supervisory boards and HR are never targets.
Every call is mine.
Nothing is dialled or sent by the system. A HubSpot task is created only when I say so.
Paid lookups run on budgets.
Each has a checkpoint, and the export to the sheet is a dry run first.
Numbers
- 105 / 181
- companies with a decision-maker’s direct mobile (58%)
- 199
- companies on the lead lists, from 22.5k apps and 3,014 publishers
- 1 in 2
- calls on a direct number reached the decision-maker. Through a switchboard it was far fewer
What these numbers do not say: I can show reach, not a conversion rate. The calls produced warm leads and meetings up to board level, but I did not record every outcome, so I give no rate.